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Juyuan Zheng (聚源正)
Logo and packaging design, 2018
This is a Chinese traditional fast food brand, which mainly produces traditional foods in the Jiangnan region, such as dumplings, wontons, green round seeds, roasted wheat and so on. I want to show the unique charm of Jiangnan through the combination of logo and packaging design. This design scheme has been adopted and the logo is on the market now.
这是一个中国传统快餐品牌,主要生产江南地区的传统食品,如饺子、馄饨、青圆子、烤麦等。 我想通过logo和包装设计的结合来展现江南的独特魅力。 该设计方案已被采用,标志现已上市。
LOGO
Taihu silverfish
willows
a calligraphy
I chose Xing Kai, a calligraphic font, combined with Jiangnan's unique Taihu silverfish and willow leaves, combined with red printed mud, and chose black, white and red to form this logo.
PACKAGING
Chinese paintings of shrimp, fish, water, vegetables, pigs, etc. are used to express different tastes. At the same time, the Chinese ink color combined with the real product, provides a space for imagination.
中国画中用虾、鱼、水、蔬菜、猪等来表达不同的口味。同时,中国水墨色彩与真实产品的结合,提供了想象的空间。
Sweet dumpling
Wonton
Black sesame flavor
Pork with sauce flavor
Shrimp flavor
Amaranth pork flavor
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